The webhosting that you choose serves a fundamental purpose for your Internet presence. Your web host is the entity that is responsible for the delivery of your content to your potential consumers or fans. If you pick the wrong one, it does not matter how good your product is – no one will be able to see it. On top of that, if you have done any advertising, your audience will likely grow to resent your brand!

 

– What is a web host?

A web host is the company that is responsible for getting your website to the public. They are usually the owners of the physical servers that hold your data and connect to the backbone of the Internet. There are good servers of this service and bad ones.

 

– What separates a good web host from a bad one?

A web host must be consistent in order to be of any use to a webmaster. For instance, one of the main functions of a good web host is to navigate the challenges of bandwidth for the webmaster. In many cases, a bad web host will go down precisely when the web traffic goes up, negating the success of a marketing campaign. However, there are many other factors that separate a good web host from a bad one.

First of all, a good web host will keep the technical problems of data streaming away from the webmaster. A good web host will also supply a platform that will allow a webmaster to easily build and expand a front. As new applications become available for use by a webmaster (click-to-talk, GPS couponing, etc.), the web host is the entity that will be able to help incorporate these functions into the existing website.

Secondly, a good web host will allow a web page to move quickly. Studies have shown that if a website does not load within the first ten seconds of a click from an ad, the potential customer will navigate away from the site, never to return. Slow websites also destroy the ability of a website to be ranked highly on Google, Yahoo and Bing – they all measure website speed in order to order their search results.

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Third, a good web host will provide customer service for the inevitable technical issues that a webmaster will have. No matter how good a platform is, there will always been some problems. This is not the true indicator of how good a web host is – the speed with which they address the problem is the true measure.

Lastly, a good web host will protect its data streams. Bad web hosts leave websites open to be hacked by outside malicious users. A good web host will protect its servers physically as well as digitally in order to ensure the safety of the clients. There can also be legal ramifications for bad web hosting if a company is using a web host to transmit the personal and financial data of customers.

In order to pick a good web host, you should consider all of the information mentioned above. Have a good talk with the customer service agents at each of these web hosts. You will be able to determine a shortlist by simply asking questions about the topics above.