Real estate agents work long hours, need to keep up with changing tax and housing laws and deal with a variety of people each day. While some simply make a living, others become rich showing buyers property for sale. Just what does make someone a successful agent?
First and foremost is a passion for the job. The best agents are ones who never feel like they are working, but rather spending their days at something they would almost be willing to do for nothing. They are able to set goals for themselves defining success, and then are able to meet them. For example, if a person wants to make $100,000 per year and makes $10,000 per sale, they need to sell 10 properties in a year to reach their goal.
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The best agents are also ones who stay on top of the latest trends in the market. They regularly take classes given through their employer or a local, state and national organization. They constantly strive to be better salespeople, attending seminars and taking classes on selling.
Great real estate agents are not shy agents. They never meet a stranger, and are always at the ready with business card in hand and sales speech well-rehearsed. They know everything about their local area, such as schools, employers and neighborhoods. They track regional and national trends, knowing how long it takes to sell property. They’ve constantly got their face in their firm’s magazines or are reading newspapers or online articles to stay ahead of the competition.
Real estate is a people profession, so successful agents truly love meeting and getting to know new people everyday. They are also great communicators, able to clearly express ideas to clients and co-workers to put them at ease. They are able to establish great working relationships with brokers, lending institutions and others who are key components in the process.
Embracing change is the mark of a great agent, and those who learn how to use the latest technology to their advantage will definitely reap the benefits. Being Internet savvy will take an agent far in today’s world, which is at an all-time high level of competitiveness. Most buyers find property online these days, so setting up a great website with property listings, articles, testimonials from satisfied customers and other interesting information will put an agent on the path to success.
Success in this business requires hard work and sacrifice, but those who are willing to put in the time and effort can most definitely see the rewards of their work. The hours are long and can be filled with uncertainty, but for those who have a passion for property and people, the sky’s the limit.
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